about me

I’ve been playing around and working with the web since 1996 (ever since its commercial release in Brazil). And I can say I am quite passionate about it, and with social communication as well. In the past few years, after exercising my journalist nature in the very dynamic and exciting environment of an internet portal, I’ve got more and more interested in the customer facing side of the web, and on how to apply social communication knowledge to understand (and hopefully improve) the relationship of a real person with a website (should it be news or business oriented).

I moved from Brazil to the Netherlands in 2007, and have been busy ever since adjusting to my new country, learning how to speak Dutch and settling down. Now I am quite excited to start a Research Master in Communication Science at Universiteit van Amsterdam and am looking forward to this new chapter in my life.

some professional history
One of my first websites was a online tutorial on how to build web pages (a copy of it is still here) and later an online magazine about aquarism – Revista Eletronica @qua – that managed to have advertisers and contributors, even before the bubble! When I got into college I sold the magazine to one of its sponsors.

During college I’ve done several different free-lance activities (from writing to boat and scuba diving magazines to interviewing people about the Mercosur logistics network) until doing an internship on the web area of Jornal da Tarde, one of the leading newspapers of São Paulo.

Three months after the internship I was hired by ZAZ, later to be acquired by Telefonica Spain and become Terra. There I held several positions (from creating online versions of printed magazines to leading the reporting team and eventually managing the Media Services area) until going to work for Hewlett-Packard (first managing the consumer web support sites for Latin America and then relocating to the Netherlands, to work as a program manager for web support to Europe, Middle-East and Africa).